Apple is allowing iPhone users to sell their current iPhone
to get a newer and more current version of the iPhones. iPhone owners are
selling their iPhone 4 and iPhone 4s back to the Apple stores and are trading
it for the new iPhone 5C. Through the Apple Recycle Program, Apple ships the
old used phones for resale at other countries that are underserved of Apple's
pricier models. For example, some of the phones are sent to India, Brazil,
Indonesia, and other countries. It is unknown how many phones Apple will
acquire through this method, but it is expected for millions of customers to
take advantage of this opportunity of getting the newer iPhone model. This is
an example of how large companies reuse unwanted commerce and turn it into
something more profitable. Apple is creating this insatiable need in its
customers that promotes them to continue longing for the newer versions of of
their iPhones. People have unlimited wants and needs, but they don't keep in
mind what is truly important and necessary. iPhones are not a need, but rather
a want, yet people claim to highly depend on them and consider them absolutely
necessary and useful. It is true that they are useful: they contain thousands
of apps that make people's lives easier, but they also seem to have an influence
on the economy. iPhones are pricey, but that doesn't stop people from longing
for one. In order to obtain it, people have to choose what they are not going
to buy in exchange for the iPhone. Consumers are faced with the following questions:
What am I going to buy? Can I afford it? If I buy this, what would I have to
give up? For some, the decision is between the iPhone and a new pair of shoes,
but for others, the decision is between the phone and food for dinner. Another
thing to keep in mind is that Apple is selling the older versions of the
iPhones to less developed countries. They are getting double the profit when
the iPhone 5C is bought in America and an iPhone 4 is sold in India. Reselling
the products may soon make the company much more influential economically than
what it is in America and other countries. As the product increases popularity
in America and the other countries that it plans to make a profit at, more and
more consumers are available.
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