Sunday, September 15, 2013

iPhone Resale



Apple is allowing iPhone users to sell their current iPhone to get a newer and more current version of the iPhones. iPhone owners are selling their iPhone 4 and iPhone 4s back to the Apple stores and are trading it for the new iPhone 5C. Through the Apple Recycle Program, Apple ships the old used phones for resale at other countries that are underserved of Apple's pricier models. For example, some of the phones are sent to India, Brazil, Indonesia, and other countries. It is unknown how many phones Apple will acquire through this method, but it is expected for millions of customers to take advantage of this opportunity of getting the newer iPhone model. This is an example of how large companies reuse unwanted commerce and turn it into something more profitable. Apple is creating this insatiable need in its customers that promotes them to continue longing for the newer versions of of their iPhones. People have unlimited wants and needs, but they don't keep in mind what is truly important and necessary. iPhones are not a need, but rather a want, yet people claim to highly depend on them and consider them absolutely necessary and useful. It is true that they are useful: they contain thousands of apps that make people's lives easier, but they also seem to have an influence on the economy. iPhones are pricey, but that doesn't stop people from longing for one. In order to obtain it, people have to choose what they are not going to buy in exchange for the iPhone. Consumers are faced with the following questions: What am I going to buy? Can I afford it? If I buy this, what would I have to give up? For some, the decision is between the iPhone and a new pair of shoes, but for others, the decision is between the phone and food for dinner. Another thing to keep in mind is that Apple is selling the older versions of the iPhones to less developed countries. They are getting double the profit when the iPhone 5C is bought in America and an iPhone 4 is sold in India. Reselling the products may soon make the company much more influential economically than what it is in America and other countries. As the product increases popularity in America and the other countries that it plans to make a profit at, more and more consumers are available.

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